The impact of resilience on corporate reputation in Muslim Countries

This study addresses the relationship between resilience and Corporate Reputation (CR) in Muslim countries (Iran, Bahrain, Iraq, Kuwait, Saudi Arabia, UAE). The problem of was determined by nature financial flexibility reputation banking companies, which is a itself. And studying methods used banks to face reputational risks knowing extent indicators can be applied banks, what level variables their nature
 investigates whether how affects CR countries. causal correlational. It information from companies listed on Tehran Stock Exchange Iran, UAE 2014 2019. Hypotheses are tested via Logistic Regression. Findings show positive significant studied Countries. higher more resilient with reputations. coefficient determination McFadden’s value indicates that Bahrain have highest while Kuwaiti lowest. Since this conducted emerging markets UAE, unique economic political situations, it provides wealth information. 
 mentioned ones found enhancing firm’s improves interested parties’ perceptions because company’s regarded among its performance, behaviors, policies (Lombardi et al., 2020). Managers should cooperate colleagues, suppliers, distributors, customers. Therefore, they receive support during crisis resilient. according hypothesis test results, must pay considerable attention resilience.